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How Social Is B2B? [INFOGRAPHIC]

While the business to consumer (B2C) side of social media is both proven and well established, business to business (B2B) social marketing has been a harder sell. But the effort is paying off. A...

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Moving Beyond Likes on Facebook

The study comes from Internet analysis firm comScore and includes data from comScore’s “Social Essentials and AdEffx” projects as well as internal Facebook data. The report, “The Power of Like 2: How...

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Coke On POE: Ask 50M Fans To Share Happiness

. Coke’s ground-breaking and integrated social marketing approach could inspire many brands and their CMOs. Let’s take a deep dive here… Coca-Cola is asking its 50 million Facebook fans for creative...

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New Research: Companies Not Using Social To Reach Full Potential

When influential thinkers Denis Pombriant from Beagle Research and Esteban Kolsky from ThinkJar collaborated on a Social Media 2012: State of Adoption white paper sponsored by Microsoft, D&B,...

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Hashtags motivate half of consumers to explore new content

Over half of Twitter users in RadiumOne’s survey said they use hashtags on a regular basis. Furthermore, 70% of those Twitter users use hashtags from their mobile devices. Of the 494 survey...

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Social, Mobile, Content – The Digital Marketing Trio Of 2013 [INFOGRAPHIC]

There are now more than one billion smartphone users around the world and social, mobile and content marketing have revolutionised the way that brands attract, engage with and convert fans into...

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Brands allocating most of social marketing budget on Facebook, uncertain of...

The Technorati Media’s 2013 Digital Influence Report has found that 57 percent of social media budgets are allocated toward Facebook with YouTube and Twitter only receiving 13 percent. In a separate...

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Instagram Is The King Of Social Engagement

On six of the seven social networks, the brands we studied achieved an engagement rate of less than 0.1%. For every 1 million Facebook fans those brands had collected, each of their posts received...

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6 Ways to Tell If Your Social Marketing Is Working

This will let you know when you reach (or don’t reach) those objectives. While you should expect some trial and error when putting your measurement strategy together, the ultimate payoff will be worth...

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The Ice Cream Principle of Search and Social

Search is our No. 1 priority because that audience is the one raising their hands saying, “I could be talked into that.” The good news is that social marketing, public relations and content (which...

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Get it right: The Difference Between “Social Spend” and “Advertising Spend”

Most of the articles and statistics you see on social spend are narrow in focus—it’s all about ad buys. From that perspective, social spend sets a new all-time high every year. In 2015, the estimated...

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Best Tools for a Premium Social Marketing Strategy on a Small-Business Budget

CREDIT: Getty Images It’s getting harder and harder for small-and-medium-sized businesses to keep up with big brands, but a few tools are democratizing marketing so that businesses can compete in a...

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